Discover a selection of the most amazing concept stories from the fashion brands.
Founded by tastemakers Emmanuel de Bayser and Josef Voelk, The Square redefines the city’s retail landscape, offering a meticulously curated selection of high-end fashion, design, and art. More than just a shop, The Square is an immersive experience, a place where the boundaries between commerce and culture dissolve into an atmosphere of serene elegance.
In the eyewear industry, where innovation often remains within the confines of functionality, Gentle Monster has emerged as a disruptor, reshaping not just the aesthetics of eyewear but also the very concept of retail spaces. Founded in 2011 in Seoul by Hankook Kim, the South Korean brand has moved beyond conventional retail, creating immersive environments that fuse art, technology, and fashion to craft an entirely new storytelling experience.
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