Fashion, design, hospitality, food & beverage, lifestyle… Discover a selection of amazing concept stories – where the brand or creator physically translates its universe, immersing its community, customers, partners and friends in its DNA, vision and values in a place.
Founded by tastemakers Emmanuel de Bayser and Josef Voelk, The Square redefines the city’s retail landscape, offering a meticulously curated selection of high-end fashion, design, and art. More than just a shop, The Square is an immersive experience, a place where the boundaries between commerce and culture dissolve into an atmosphere of serene elegance.
Tucked away in the heart of Athens, where the echoes of antiquity blend seamlessly with the pulse of modernity, House of Shila stands as a whispered secret among those in pursuit of aesthetic pleasure.
In the ever-evolving landscape of fashion, music, and café culture, Maison Kitsuné has carved out a distinctive niche, blending Parisian elegance with a Tokyo-inspired modernity. What began as an independent music label has since flourished into a multifaceted brand, seamlessly fusing clothing, sound, and café culture. At the heart of this philosophy lies the ability to craft immersive spaces, translating its aesthetic and ethos into tangible experiences. The latest addition to this expanding universe is Maison Kitsuné Richelieu, a concept store that encapsulates the essence of urban summers in Paris.
In the eyewear industry, where innovation often remains within the confines of functionality, Gentle Monster has emerged as a disruptor, reshaping not just the aesthetics of eyewear but also the very concept of retail spaces. Founded in 2011 in Seoul by Hankook Kim, the South Korean brand has moved beyond conventional retail, creating immersive environments that fuse art, technology, and fashion to craft an entirely new storytelling experience.
elbgold stands for high-quality, directly traded speciality coffees from Germany. The founders discover all elbgold raw coffees on their travels to the coffee-growing countries of the world and purchase them directly, fairly and sustainably from the producers. The direct trade coffees are roasted by hand and with great experience in the coffee roastery in Hamburg's Schanzenviertel.
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