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The Experience Economy: Understanding the new value of commerce
Over the past few decades, the economy has undergone a major transformation, shifting from a focus on manufacturing products to …
Unraveling the Concept Store Phenomenon
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Over the past few decades, the economy has undergone a major transformation, shifting from a focus on manufacturing products to …
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Concept stores have revolutionised the retail landscape by responding to new consumer expectations: a search for meaning, more responsible consumption …
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The term “concept store” may seem vague, since it refers to all kinds of innovative or unusual stores. To better …