The Square
A modern Arcadia in the heart of Berlin

The Square Berlin: a modern arcadia of contemporary luxury

Berlin, a city long associated with its raw, industrial aesthetic and its underground creative scene, has given birth to a new sanctuary of luxury and refinement: The Square. Founded by tastemakers Emmanuel de Bayser and Josef Voelk, the concept store redefines the city’s retail landscape, offering a meticulously curated selection of high-end fashion, design, and art. More than just a shop, The Square is an immersive experience, a place where the boundaries between commerce and culture dissolve into an atmosphere of serene elegance.

An architectural dreamland

Located near the historic Gendarmenmarkt, The Square stands as a temple of contemporary sophistication. In contrast to the raw brutalism and techno-driven aesthetic often associated with Berlin, the founders sought to create a softer, more refined ambiznce. To bring this vision to life, they entrusted the Parisian design studio Pierre Augustin Rose, renowned for its sculptural approach to interiors. The result? A modern Arcadia where clean lines and soft curves meet in a harmonious dance of light and space.

Stepping into The Square, visitors are enveloped in a cocoon of muted tones and natural materials. Tall archways and white columns create a sense of grandeur, while a palette of travertine, soft grey plaster and tactile textiles adds warmth and intimacy. The furniture, sourced exclusively from Pierre Augustin Rose, blends seamlessly into the space. Statement pieces such as the “Vendôme 280” sofa and the ‘Galet’ table anchor the interior, creating a living environment that is as inviting as it is visually stunning.

A curated universe of fashion and design

True to its name, The Square brings together an eclectic yet carefully curated selection of luxury and avant-garde brands. The store’s shelves feature fashion heavyweights such as Balenciaga, Celine, Dries van Noten, and Dior, alongside cutting-edge labels like Coperni, Courrèges, and Jacquemus. Every item feels hand-picked, reinforcing the idea that shopping here is not about trends but about timeless style.

Beyond fashion, The Square extends its curation into the realm of art and design. Sculptures by artists such as Nicolas Lefebvre, Laétitia de Bazelaire, and Thomas Junghans are delicately positioned throughout the store, blurring the lines between boutique and gallery. Each piece interacts with the space, transforming the store into a dynamic exhibition where beauty is the focus.

A new definition of luxury shopping

At a time where retail is often reduced to a transactional experience, The Square offers something profoundly different: an invitation to slow down, to appreciate craftsmanship, to immerse oneself in a world where aesthetics and emotion reign supreme. Emmanuel de Bayser and Josef Voelk envisioned The Square not just as a shopping destination, but as a modern sanctuary, a place where luxury is not just displayed but felt.

Whether you come to discover the latest fashion collections, find inspiration for your own interior space, or simply indulge in a moment of beauty, The Square promises an experience that lingers long after you leave. In a city that thrives on contrast, this store offers a rare moment of tranquility and grace, a modern Arcadia in the heart of Berlin.