Concept Stories

#2 – The Concept Store : A Store Format that meets Consumer Expectations

In my last insight article, I told you the story of concept stores. Today, let’s focus on why this store format perfectly aligns with today’s…

The Story of Kari and MINERALOSOPHIE

• 2 051 words • 8min read • I had the chance to interview a person whose testimonial really had a significant impact on me. I…

The story of Katrina and STUDIO183 in Berlin

• 1 810 words • 7min read • Let me introduce you to STUDIO 183, located in Berlin, Germany. This independent retail platform is representing an…

#1 – What is a concept store?

• 1 655 words • 6min read • The idea of concept store may seem vague since it is characterizing all kinds of innovative or unusual…

5 London’s concept stores you need to visit

• 1 326 words • 5min read • Believe it or not, it was the very first time I visited London. Even though it is only…

Insights

#2 – The Concept Store : A Store Format that meets Consumer Expectations

In my last insight article, I told you the story of concept stores. Today, let’s focus on why this store format perfectly aligns with today’s customers’ expectations. To do so, I gathered some data about the French market because I am French and, sorry, but it is much more understandable for me! Because buying behavior is changing I don’t know about you, but 2024 seems to me to be another pivotal year in the retail…