House of Shila
Athen’s most enchanting fusion of hospitality, art and design
Where the echoes of antiquity blend seamlessly with the pulse of modernity
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The Story of Haus Dosan by Gentle Monster
In the eyewear industry, where innovation often remains within the confines of functionality, Gentle Monster has emerged as a disruptor, reshaping not just the aesthetics of eyewear but also the very concept of retail spaces. Founded in 2011 in Seoul by Hankook Kim, the South Korean brand has moved beyond conventional retail, creating immersive environments that fuse art, technology, and fashion to craft an entirely new storytelling experience.
The Story of The Square
Founded by tastemakers Emmanuel de Bayser and Josef Voelk, The Square redefines the city’s retail landscape, offering a meticulously curated selection of high-end fashion, design, and art. More than just a shop, The Square is an immersive experience, a place where the boundaries between commerce and culture dissolve into an atmosphere of serene elegance.
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Why are niche concepts booming?
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Navigating the world of concept stores
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About me
I’ve always been fascinated by the way brands and designers translate their vision and DNA into unique spaces: concept stores. With The Concept Stories, I set out to discover these inspiring places and bring them to life through stories and portraits of the people who bring them to life.
Each selected address is much more than a simple point of sale – the transactional relationship fades into the background in favour of a world designed down to the smallest detail, an experience in itself. Here you don’t just buy, you immerse yourself in an atmosphere, a story, a unique way of looking at the world.
