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Reinventing the role of the sales associate: experience at the heart of the brand
Once a mere executor of commercial transactions, the sales associate has become a key player in the customer experience. In …
Practical Advice for Concept Store Creators
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Once a mere executor of commercial transactions, the sales associate has become a key player in the customer experience. In …
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The rise of digital shopping has simplified the purchase process, forcing physical stores to redefine their value proposition. Now more …