The new London concepts to try this Winter

As one of Europe’s most dynamic cities, London continues to reinvent itself with a steady stream of exciting concept stores, immersive hospitality venues, and culinary gems. This winter, a new wave of inspiring destinations has emerged, offering a fresh perspective on fashion, lifestyle, hospitality, food & beverage, and design. Whether you’re a seasoned explorer of the city or planning your next trip, here are the latest must-visit spots to add to your itinerary.

Fashion & Lifestyle

• Sézane – Marylebone

The beloved Parisian brand has strengthened its London presence with a brand-new UK flagship on Marylebone High Street. More than just a boutique, this is an immersive space that invites visitors to experience the full Sézane universe. The store showcases the latest collections, leather goods, and the ever-popular Knitwear Gallery. Unique to this location, the space also features exclusive early releases and limited-edition gifts, making each visit feel like a special occasion.

Meanwhile, in Notting Hill, the original boutique continues to charm visitors with its intimate Parisian atmosphere. Every weekend, guests can enjoy complimentary calligraphy and embroidery workshops, offering a personalised touch to their purchases. The experience here is about celebrating craftsmanship and the art of gifting.

Marylebone (new): 28-29 Marylebone High St, W1U 4PL
Notting Hill: 233 Westbourne Grove, W11 2SE

• Jacquemus – The London Boutique

Simon Porte Jacquemus has finally unveiled his first standalone boutique in London, marking his third flagship store worldwide after Paris and New York. Located within a former art gallery, this 300-square-meter space reflects the brand’s signature Mediterranean minimalism. Designed in collaboration with OMA, the interior boasts soft, neutral tones, stone flooring, and a seamless arrangement of niches that highlight Jacquemus’ collections.

Beyond the shopping experience, the boutique is also a curated space featuring over fifty works of art and vintage furniture by iconic designers such as Ruhlmann, Balthus, and Hoffmann. The store also offers a private salon for VIP clients, reinforcing the exclusivity of this highly anticipated destination.

Address: 33 New Bond Street, W1S 2RS

• Charlotte Tilbury – A Beauty Wonderland

Charlotte Tilbury’s latest flagship is more than just a beauty store; it’s a glamorous playground for beauty lovers. Spanning an impressive 4,300 square feet, the boutique envelops visitors in a world of rose gold opulence. The immersive experience includes a Skin Spa for rejuvenating treatments, a Beauty Boudoir for expert tutorials, and the Pillow Talk Parlour, where private masterclasses and exclusive events take place. This is a true destination for those who want to elevate their beauty ritual.

Address: 11-12 James Street, WC2E 8BT

• Lush Perfume Library – A Scented Wonderland in Soho

Lush’s latest concept store in Soho is a celebration of fragrance in its purest form. The Perfume Library offers more than just perfumes—it’s an interactive journey through scent. Visitors can explore exclusive fragrances, browse a carefully curated selection of books on perfume history, and receive personalised consultations to find their signature scent. The boutique’s design is immersive and experimental, ensuring that every visit is a multisensory experience.

Address: 67-71 Beak St, Carnaby, W1F 9SW

Hospitality

• 1 Hotel Mayfair – A Sustainable Haven

1 Hotel Mayfair is a retreat for the eco-conscious traveller, blending sustainability with luxury. From the moment you enter, you are enveloped in nature—the lobby features an expansive living wall, a sculptural installation made of 50,000 plant stems, and a repurposed 200-year-old oak tree transformed into the front desk. The design philosophy extends to the guest rooms, where reclaimed materials and subtle reminders—such as an elegant hourglass timer in the shower—encourage mindful living. The in-house farm-to-table restaurant, sustainable art installations, and holistic Bamford spa all contribute to an experience that is as indulgent as it is responsible.

Address: 3 Berkeley St, W1J 8DL

Food & Beverage

• Don’t Tell Dad – Queen’s Park’s New Hotspot

From the creative mind behind Coco di Mama, Don’t Tell Dad is both a bakery and a restaurant with a playful, clandestine vibe. The dual-concept space is designed to seamlessly transition from morning pastries to late-night dining. The bakery tempts visitors with a selection of beautifully crafted viennoiseries, while the restaurant menu, led by top chefs, offers a mix of comforting classics and daring innovations—think Monkfish Cheeks, indulgent Fritto Misto, and a rich Duck & Pork Cassoulet. The warm, intimate setting enhances the experience, making each visit feel like a hidden discovery.

Address: 10-14 Lonsdale Road, NW6 6RD

• The Dreamery – Ice Cream & Wine, A Perfect Pairing

Nestled in Islington, The Dreamery is redefining indulgence by pairing artisanal ice cream with natural wines. This is not your typical dessert spot—it’s a sophisticated experience where flavours are meticulously curated for harmony. The store’s minimalist yet inviting design encourages lingering conversations, while the expert team guides visitors through unique pairings, turning every visit into a tasting adventure.

Address: 20a Halliford Street, N1 3HD

• Dove – A Fresh Take on Notting Hill Dining

Dove, the latest venture by Jackson Boxer, is an exercise in simplicity done right. Located in the heart of Notting Hill, the restaurant replaces Orasay with a menu that is both accessible and intriguing. Expect dishes like winter tomatoes with sour cream and chilli crisp, luxurious potato cakes topped with yuzu and prawns, and a perfectly grilled bavette steak with black garlic. The space exudes a relaxed elegance, with soft lighting and warm interiors making it an inviting spot for long dinners and intimate gatherings.

Address: 31 Kensington Park Rd, W11 2EU

This winter, London is brimming with fresh concepts that cater to fashion lovers, food enthusiasts, beauty aficionados, and design seekers alike. From luxurious flagship stores to intimate dining experiences and eco-conscious hotels, these new openings reflect the city’s ever-evolving landscape. Whether you’re planning a weekend getaway or a longer exploration, these spots promise to enrich your London experience with creativity and inspiration.

Stay tuned for more Travel Book editions as we uncover the latest and most exciting destinations across Europe!