In my last insight article, I told you the story of concept stores. Today, let’s focus on why this store format perfectly aligns with today’s customers’ expectations. To do so, I gathered some data about the French market because I am French and, sorry, but it is much more understandable for me! Because buying behavior…
#1 – What is a concept store?
• 1 655 words • 6min read • The idea of concept store may seem vague since it is characterizing all kinds of innovative or unusual stores. To better understand its specific character, let’s focus first on the origins of this very specific store format. According to Wikipedia, the concept store is “a marketing concept describing…