A city where tradition meets futurism, Seoul is a dynamic playground for design, fashion and lifestyle innovation. From cutting-edge concept stores to immersive cultural spaces, the South Korean capital is a hub for creativity that pushes boundaries. Whether it’s experimental retail experiences, trendsetting cafes or emerging local designers, Seoul offers a bold and ever-evolving scene that is redefining modern aesthetics. Discover a city that seamlessly blends heritage with the avant-garde and sets the tone for global trends.
In the eyewear industry, where innovation often remains within the confines of functionality, Gentle Monster has emerged as a disruptor, reshaping not just the aesthetics of eyewear but also the very concept of retail spaces. Founded in 2011 in Seoul by Hankook Kim, the South Korean brand has moved beyond conventional retail, creating immersive environments that fuse art, technology, and fashion to craft an entirely new storytelling experience.
In the eyewear industry, where innovation often remains within the confines of functionality, Gentle Monster has emerged as a disruptor, reshaping not just the aesthetics of eyewear but also the very concept of retail spaces. Founded in 2011 in Seoul by Hankook Kim, the South Korean brand has moved beyond conventional retail, creating immersive environments that fuse art, technology, and fashion to craft an entirely new storytelling experience.
Co-founder of Gentle Monster
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