In my last insight article, I told you the story of concept stores. Today, let’s focus on why this store format perfectly aligns with today’s customers’ expectations. To do so, I gathered some data about the French market because I am French and, sorry, but it is much more understandable for me! Because buying behavior…
The story of Katrina and STUDIO183 in Berlin
• 1 810 words • 7min read • Let me introduce you to STUDIO 183, located in Berlin, Germany. This independent retail platform is representing an evolving selection of Berlin-based and international designers and artists. I met (virtually, of course) Katrina Ryback, the owner and founder of this concept store. A woman inspired by nature and…
5 London’s concept stores you need to visit
• 1 326 words • 5min read • Believe it or not, it was the very first time I visited London. Even though it is only two hours away from Paris! I had the opportunity to do a retail tour thanks to my wonderful company. As a strategic planner in a shopper marketing agency, I need…
Kleps: elegant Clothes and Accessories for Dogs
• 1 229 words • 5min read • One month ago, my boyfriend and I had the idea to adopt a cute little dog. Unfortunately, we realized that we did not have the budget to provide to the dog the happiness he deserves. However, while I was looking for accessories for my potential dog, I realized that it…
5 Istanbul Concept Stores you need to visit
• 1 514 words • 6min read • Welcome to my Istanbul concept store trip! Actually, it was the very first time I flew there. What I discovered was far away from my expectations, this trip was a gigantic surprise! This city looks like a dream; the style, the atmosphere, and the architecture immerse you in an impressive…
my little wow!: Funky Concept Store for Kids
• 1 793 words • 7min read • This week is dedicated to the story of my little wow!. A surprising concept store located in Eppendorfer Weg 268, in my lovely city of Hamburg. For the interview, I was welcomed inside this curious store by the tender smiles of Henriette and Lara. I noticed a little blond…
La Bête Noire: Delicious Mediterranean Restaurant in Paris
• 2 390 words • 9min read • Raised in a restaurant and in a hairdresser, Maria, owner of La Bête Noire, built up her way by following her instinct and her desires. But more than anything, by sharing her Mediterranean hospitality around her. She opened La Bête Noire one year ago. At 58, rue Henri Barbusse, in the…
Kauf Dich Glücklich: Stores that make you Smile
• 1 330 words • 5min read • Kauf Dich Glücklich is a particular German success story. I have already talked about it a bit in my article about my Concept Stores Tour in Berlin. Started as a Waffle-Ice-Café in Berlin, the brand is representing today two Cafés and twenty concept stores over Germany, Amsterdam, and…
Kılçık concept: Handmade and Natural Turkish Gems
• 632 words • 3min read • Thanks to my wonderful boyfriend, I get the chance to discover Turkey, and more precisely Bodrum. Located in the province of Muğla, in the south-west of Turkey, this flourishing port is framed by the dazzling Aegean Sea. The history of Bodrum begins around the 13th century BC. J.-C. Even…
Maison Dassam: Valorizing the Creative Africa
• 1 947 words • 7min read • Maison Dassam’s desire is to build a place of exchange, a bridge between cultures by opening the doors to a new vision of Africa: creative Africa. Maison Dassam was created by a young Parisian entrepreneur, Wendi, who developed a very strong and creative concept store inspired by her…